Why hotels should embrace influence marketing?

Why hotels should embrace influence marketing?

Use Influence Marketing to leverage your digital strategy

Influence Marketing is key during the inspirational phase of organizing a trip. Given the importance of opinions and recommendations to Internet users today, it is a powerful lever to attract new customers seduced by the experience the influencer shared. 

Nowadays, we know that 70% of travelers start searching online before deciding where and how they wish to travel. More than 59% use search engines as a gateway to ideas and information and 38% of the Internet users are influenced by bloggers when they make a purchase.

As a matter of fact, the first activity of travelers is sharing. Social networks have largely favored sharing activity, especially in the travel industry.