influencemarketing

Why hotels should embrace influence marketing?

Why hotels should embrace influence marketing?

Use Influence Marketing to leverage your digital strategy

Influence Marketing is key during the inspirational phase of organizing a trip. Given the importance of opinions and recommendations to Internet users today, it is a powerful lever to attract new customers seduced by the experience the influencer shared. 

Nowadays, we know that 70% of travelers start searching online before deciding where and how they wish to travel. More than 59% use search engines as a gateway to ideas and information and 38% of the Internet users are influenced by bloggers when they make a purchase.

As a matter of fact, the first activity of travelers is sharing. Social networks have largely favored sharing activity, especially in the travel industry.