Why your hotel should use social ads, and how do you take advantage of them?

Why your hotel should use social ads, and how do you take advantage of them?

A small social ads guide for your hotel

Facebook and Instagram have pernickety algorithms that calculate wether a post should be seen by this or that person, in a specific order, often hiding unpaid posts and even making them sink for the profit of paid ones. How to take advantage of that "super-posts", and are they really worth it ?

Photos are tacky: grow your hotel engagement with living videos

Photos are tacky: grow your hotel engagement with living videos

Facebook reports: a video media versus a photography, will benefit at least of twice the engagement the photography would have.

This phenomenon is explained by the current trend of Facebook to promote videos in a more efficient way in algorithms, but also thanks to the potential to catch attention a video can generate.

Any movement in a static newsfeed like Facebook is automatically highlighted by a human eye, therefore watched, and hopefully shared!

How "Facebook reactions" might impact hotels' social media strategy?

How "Facebook reactions" might impact hotels' social media strategy?

First, what "Facebook reactions" are about and what is the history behind it?

2012, that is the moment when Facebook started searching for ways to help its users to react with emotions.

Product developers at Facebook are uncompromising, there shouldn’t be an emotion that you can’t express on the social network. Can you imagine this research, lead Facebook employees to look back at Charles Darwin investigations with the help of the prestigious Berkeley University and Pixar Labs? This is crazy.

5 tips for hotels to improve engagement on Instagram

5 tips for hotels to improve engagement on Instagram

Instagram, a visual story-telling approach for your hotel

Instagram is a major actor in social media landscape nowadays. 400 millions monthly active users for an engagement rate of 2%, much more superior than Facebook or Twitter. 

Here are a few tips on how to grow your community engagement and how to generate interest from people whom does not know about your property.

Hotels, create your own SnapChat geofilter for your next event

Hotels, create your own SnapChat geofilter for your next event

Be creative, surprise your guests with a customized SnapChat Geo-filter during your events

What is that all about? While using SnapChat, you can now create your own filters and define specific ares where they’ll appear. While creating yours, you can define the size of the spaces that will be covered by your filter, more of less from the size of an office to a maximum of some city blocks. In addition to that, you can decide how much time your filters can stay live. Scale goes from one hour to to thirty days. Of course, that depends on what will be the use of your filter. In what concerns design, you need to submit entire design to the platform, SnapChat do not offer this creative option yet.

[Infographic] Snapchat insights' for february 2016

[Infographic] Snapchat insights' for february 2016

In 2016, SnapChat is and will be an essential social media channel

Quick reminder of what SnapChat is. A mobile app allowing users to send and receive "self-destructing" photos and videos (1 to 10 seconds). Photos and videos taken with the app are called Snaps. Each user can create his own gallery called "Story" which lasts for 24hours, visible from friends and followers.

As a travel brand, SnapChat can be a real added value. Knowing than less than 2% of brands runs a dedicated SnapChat account there is more than enough space to take advantage of that.

Why hotels should embrace influence marketing?

Why hotels should embrace influence marketing?

Use Influence Marketing to leverage your digital strategy

Influence Marketing is key during the inspirational phase of organizing a trip. Given the importance of opinions and recommendations to Internet users today, it is a powerful lever to attract new customers seduced by the experience the influencer shared. 

Nowadays, we know that 70% of travelers start searching online before deciding where and how they wish to travel. More than 59% use search engines as a gateway to ideas and information and 38% of the Internet users are influenced by bloggers when they make a purchase.

As a matter of fact, the first activity of travelers is sharing. Social networks have largely favored sharing activity, especially in the travel industry.