Make the difference with Instagram
Take the best out of Instagram using these few tricks that will help you stand out from the crowd
Facebook and Instagram have pernickety algorithms that calculate wether a post should be seen by this or that person, in a specific order, often hiding unpaid posts and even making them sink for the profit of paid ones. How to take advantage of that "super-posts", and are they really worth it ?
This phenomenon is explained by the current trend of Facebook to promote videos in a more efficient way in algorithms, but also thanks to the potential to catch attention a video can generate.
Any movement in a static newsfeed like Facebook is automatically highlighted by a human eye, therefore watched, and hopefully shared!
2012, that is the moment when Facebook started searching for ways to help its users to react with emotions.
Product developers at Facebook are uncompromising, there shouldn’t be an emotion that you can’t express on the social network. Can you imagine this research, lead Facebook employees to look back at Charles Darwin investigations with the help of the prestigious Berkeley University and Pixar Labs? This is crazy.
Instagram is a major actor in social media landscape nowadays. 400 millions monthly active users for an engagement rate of 2%, much more superior than Facebook or Twitter.
Here are a few tips on how to grow your community engagement and how to generate interest from people whom does not know about your property.
What is that all about? While using SnapChat, you can now create your own filters and define specific ares where they’ll appear. While creating yours, you can define the size of the spaces that will be covered by your filter, more of less from the size of an office to a maximum of some city blocks. In addition to that, you can decide how much time your filters can stay live. Scale goes from one hour to to thirty days. Of course, that depends on what will be the use of your filter. In what concerns design, you need to submit entire design to the platform, SnapChat do not offer this creative option yet.
Quick reminder of what SnapChat is. A mobile app allowing users to send and receive "self-destructing" photos and videos (1 to 10 seconds). Photos and videos taken with the app are called Snaps. Each user can create his own gallery called "Story" which lasts for 24hours, visible from friends and followers.
As a travel brand, SnapChat can be a real added value. Knowing than less than 2% of brands runs a dedicated SnapChat account there is more than enough space to take advantage of that.
Influence Marketing is key during the inspirational phase of organizing a trip. Given the importance of opinions and recommendations to Internet users today, it is a powerful lever to attract new customers seduced by the experience the influencer shared.
Nowadays, we know that 70% of travelers start searching online before deciding where and how they wish to travel. More than 59% use search engines as a gateway to ideas and information and 38% of the Internet users are influenced by bloggers when they make a purchase.
As a matter of fact, the first activity of travelers is sharing. Social networks have largely favored sharing activity, especially in the travel industry.